Komunikace firmy Oskar, Oskar - Vodafone a Vodafone ČR – Ivan Gálik
Ivan Gálik
Master's thesis
Komunikace firmy Oskar, Oskar - Vodafone a Vodafone ČR
Communication of the Oskar, Oskar-Vodafone and Vodafone ČR companies
Abstract:
Prace se zabyva komunikaci firmy Oskar , Oskar Vodafone a pozdeji Vodafone. V prvni casti prace je objasnena podlinkova cast komercnich komunikaci. V druhe casti jsou hlavnim polem popisu formy podlinkove komunikace a jejich promen postupne u firmy Oskar az po Vodafone. Prace si hlavne vsima budovani identity znacky a firmy. V posledni casti se nachazi popis osobni zkusenosti jako zakaznika s danymi …moreAbstract:
This thesys focuses on the communication of the Oskar company, Oskar-Vodafone and later Vodafone. In the first part is the description of the below the line part of commercial communications. In the second part the main focus is on the blow the line communication and its changes of the Oskar company to Vodafone. The focus is on the building up process of the brand and company identity. The last part …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 11. 2010
Identifier:
http://www.vse.cz/vskp/eid/24327
Thesis defence
- Date of defence: 17. 1. 2011
- Supervisor: Jiří Mikeš
- Reader: Ladislav Pátik
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/24327
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod