Aneta Veselá
Master's thesis
Chování spotřebitelů při pořízení psa
Consumers' Behavior in Acquiring a Dog
Abstract:
Tato práce se zabývá chováním spotřebitelů, kteří si pořizují psa. Hlavním cílem práce je určit faktory, které ovlivňují výběr psa, identifikovat motivy pro pořízení psa a zjistit, jaké zdroje spotřebitelé preferují. Vedlejším cílem práce je rozšířit poznání o spotřebitelském chování při akvizici psa na našem území. Tato práce by tedy mohla pomoci porozumět procesu akvizice psa. Pro dosažení cílů práce …moreAbstract:
The diploma thesis deals with the consumers’ behavior in acquiring a dog. The main goals of this thesis are to determine the factors affecting the decision-making of dog owners, identify the motivation for acquiring a dog, and find out which sources consumers prefer. The secondary goal of the work is to expand the knowledge of consumers’ behavior during the dog acquisition in our territory. This work …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 6. 2022
Identifier:
https://vskp.vse.cz/eid/87644
Thesis defence
- Date of defence: 23. 8. 2022
- Supervisor: Lucie Sára Závodná
- Reader: Jakub Kalenský
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/87644
Vysoká škola ekonomická v Praze
Master programme:
Management
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