Bc. Martina Kučerová
Bachelor's thesis
Etický audit v marketingové komunikaci
Ethic audit in marketing communiacation
Abstract:
Tato bakalářská práce pojednává o tématu etický audit, jeho specifikách a aplikaci, analyzuje jeho podobu a funkci. Práce srovnává etický audit s jinými formami auditu a rozebírá jeho úlohu v ekonomice. Dále se práce zabývá etikou reklamy a její regulací legislativou České republiky. Práce obsahuje přehled souvisejících pojmů, jako je společenská odpovědnost firem nebo podnikatelská etika a jejich …moreAbstract:
This bachelor thesis deals with the topic of ethical audit and its specifics and applications, analyzes its form and function. Thesis also compares mentioned audit with another forms of audits and it analyses its role in the economy. Futhermore, the thesis deals with the ethics of advertising and its regulation by legislation of the Czech Republic. The thesis provides an overview of terms related to …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2012
Identifier:
https://is.vsfs.cz/th/a1a3t/
Thesis defence
- Date of defence: 22. 6. 2012
- Supervisor: prof. Ing. František Zich, DrSc.
- Reader: PhDr. Marek Matějka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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