Bc. Ladislav Havelka
Master's thesis
Význam a role chatbotu v marketingu
Value and role of chatbot in marketing
Abstract:
Práce se zabývá využitím chatbotu v marketingu.Abstract:
The thesis is focused on utilization of chatbots in marketing.
Language used: Czech
Date on which the thesis was submitted / produced: 27. 1. 2023
Thesis defence
- Date of defence: 22. 2. 2023
- Supervisor: Mgr. Emil Velinov, Ph.D.
- Reader: Martina Beránek, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / specializace:
Ekonomika a management / International Marketing
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