Marketing Communication of Selected Company

Alla Petrosyan

Bakalářská práce

Abstract:

The topic of this bachelor thesis is marketing communication of a selected company, i.e. Zero Waste shop in Moscow. This shop focuses on selling products without package and at the same time helping to solve environmental issues. The theoretical part of the thesis covers marketing terms and explains Zero Waste concept, which provides the background for the practical part. The emphasis is put on the marketing communication mix and explanation of its elements.Practical part starts with the overview of the selected company and its present marketing communication on social media. The questionnaire was used to get the information about customers and their preferences. The gathered data was then analysed and presented graphically and verbally. Based on the outcomes from the research, the proper recommendations for the improvement of the marketing communication in the selected company were proposed in the last chapter.

Keywords

green marketing, marketing communication, online marketing communication, Zero Waste, social media

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 22. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Platilová Vorlíčková

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management