Organizational Efficiency and Internal Marketing. How PR and Marketing can improve employee motivation

Bc. Ekaterina Lvova

Diplomová práce

Abstract:

This work is focused on defining the relationship between internal marketing and employees’ motivation on the example of beauty salon DUE. The work includes analysis of internal marketing and recommendations for improving the current situation. The work consists of two parts, theoretical and practical. The first part describes the basic concepts, definitions and classification of the concept in the organization. The practical part deals with the evaluation of data obtained from internal documents and through a questionnaire survey. The goal of this thesis is to create a system of personal recommendations for beauty salon DUE and also demonstrate that the internal marketing has an impact on employees’ motivation.

Keywords

Motivation, internal marketing, corporate culture, work satisfaction

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 6. 2015
• Vedoucí: Ciaran Seamus Kelly
• Oponent: Ing. Andrej Mazán, MBA

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance