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Bc. Ekaterina Lvova

Master's thesis

Organizational Efficiency and Internal Marketing. How PR and Marketing can improve employee motivation

Organizational Efficiency and Internal Marketing. How PR and Marketing can improve employee motivation
Abstract:
This work is focused on defining the relationship between internal marketing and employees’ motivation on the example of beauty salon DUE. The work includes analysis of internal marketing and recommendations for improving the current situation. The work consists of two parts, theoretical and practical. The first part describes the basic concepts, definitions and classification of the concept in the …more
 

Keywords

Motivation internal marketing corporate culture work satisfaction
 
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2015
Identifier: https://is.vsfs.cz/th/irrni/

Thesis defence

  • Date of defence: 26. 6. 2015
  • Supervisor: Ciaran Seamus Kelly
  • Reader: Ing. Andrej Mazán, MBA

Citation record

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