Contemporary green marketing strategies – Ing. Kudube Mary Molete
Ing. Kudube Mary Molete
Master's thesis
Contemporary green marketing strategies
Contemporary green marketing strategies
Abstract:
The aim of the thesis is to analyze the perception of South African Generation Y students’ towards McDonald’s green marketing strategies and their influence on decision-making. For that purpose, awareness and attitudes of the generation Y students in South Africa towards McDonald’s was observed, and how McDonald’s green marketing strategies influence their purchase decision-making. The thesis incorporates …moreAbstract:
The aim of the thesis is to analyze the perception of South African Generation Y students’ towards McDonald’s green marketing strategies and their influence on decision-making. For that purpose, awareness and attitudes of the generation Y students in South Africa towards McDonald’s was observed, and how McDonald’s green marketing strategies influence their purchase decision-making. The thesis incorporates …more
Language used: English
Date on which the thesis was submitted / produced: 8. 1. 2018
Identifier:
https://is.muni.cz/th/b24qu/
Thesis defence
- Date of defence: 30. 1. 2018
- Supervisor: Ing. Anida Krajina
- Reader: doc. Ing. Alena Klapalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
Theses on a related topic
-
Green marketing
Michael Lerch -
Green marketing v oblasti rychlé módy
Marek Kuklík -
Green marketing
Ivana Knežević -
Green marketing
Kateřina Menšíková -
Green marketing v DM drogeriemarkt
Michaela Procházková -
Využití green marketingu v oblasti módního retailu
Dominika Koblížková -
Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Anitta Mathew -
Interoceptive awareness and hallucinations: Meditation induced changes in predictive processing of sensory information (a cross-sectional study)
Jan Trtílek