Business plan for a new restaurant in Prague

Yury Sazanovskiy

Bakalářská práce

Abstract:

The bachelor thesis under consideration deals with establishing and developing of a new restaurant of fast food located it Prague. Theoretical part gives strong theoretical background and covers all necessary aspects of business planning. The knowledges obtained are based on literature research from various online and paper sources. Practical part gives an understanding about vision and mission of the future company identifying economic factors and providing practical calculation to prove the project is workable and profitable. The practical framework is based on verifying legal issues of gastronomical business in the Czech Republic, lean canvas diagram and detailed financial plan with revenue projections for 5 years of project lifecycle, analysing and calculation of total costs and start-up budget, break-even points on monthly and daily basis, evaluation of investment using NVP and IRR approaches.

Keywords

Business plan, Restaurant, Financial plan, Marketing, Business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavel Kotyza, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration