Ing. Lenka Grundová
Bachelor's thesis
Případová studie tvorby reklamní kampaně
Case Study: Advertising Campaign Preparation
Abstract:
V mé práci se zabývám popisem marketingové kampaně realizované Českou spořitelnou a. s. Popisuji realizaci této kampaně, kterou lze shrnout do několika kroků Stanovení cílů kampaně Plánování a provádění úkolů při realizaci kampaně Monitoring postupu Analýza monitoringu Zároveň také provádím analýzu výsledku této kampaně, respektive se snažím odkrýt příčiny, které vedly k nenaplnění prodejních plánů …moreAbstract:
In my work I deal with a description of the marketing campaign implemented by the Česká spořitelna a. s. I describe the implementation of this campaign, which can be summarized in a few steps: Setting goals of the Campaign Planning and execution of tasks in the campaign Progress monitoring Analysis of monitoring I describe also the analysis of the results of this campaign, or I'm trying to uncover …moreKeywords
Marketingová kampaň ATL BTL Česká spořitelna Segmentace Bankovní trh a konkurence Načasování kampaně Rozpočet Monitoring a vyhodnocení Direct mail Produktový management Marketing Konkurence. Marketing campaign segmentation bank market and competition timing of the campaign budget monitoring and evaluation product management competition.
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2014
Identifier:
https://is.vsfs.cz/th/rh52f/
Thesis defence
- Date of defence: 28. 8. 2015
- Supervisor: JUDr. Petr Majerik
- Reader: PhDr. Adolf Vodrážka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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