Impact of COVID-19 on consumer behaviour in Vietnam. – Minh Thu Pham
Minh Thu Pham
Bachelor's thesis
Impact of COVID-19 on consumer behaviour in Vietnam.
Impact of COVID-19 on the consumer behaviour in Vietnam
Abstract:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …moreAbstract:
The aim of this study is to investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam. To explain their behaviour during the pandemic, the qualitative approach has been used and an in-depth interview have been carried out with Vietnamese customers. Findings of the study revealed that there was a change in shopping channel, from physical stores to …more
Language used: English
Date on which the thesis was submitted / produced: 8. 1. 2021
Identifier:
https://vskp.vse.cz/eid/83980
Thesis defence
- Date of defence: 24. 6. 2021
- Supervisor: Efthymia Kottika
- Reader: Miroslav Karlíček
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83980
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management
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