Green Marketing Strategies of the Turkish Dairy Industry in Marmara Region – Giontza Giolouts Chousein
Giontza Giolouts Chousein
Master's thesis
Green Marketing Strategies of the Turkish Dairy Industry in Marmara Region
Abstract:
The world has become a small society with increasing technology and globalization. The new generation of instantly adapting to everything and growing with technology has radically changed the traditional consumption conception. Even now, this new trend, which we see in its latest marketing strategies, is pushing companies into new marketing researchers like green marketing and are often confronted …more
Language used: English
Date on which the thesis was submitted / produced: 28. 11. 2019
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
GIOLOUTS CHOUSEIN, Giontza. \textit{Green Marketing Strategies of the Turkish Dairy Industry in Marmara Region}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/o06qc6/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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