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Bc. Miloš Bošeľa

Bachelor's thesis

Orientácia na zákazníka v praxi

Customer orientation in practice
Abstract:
The bachelor thesis is focused on customer orientation in practice. It deals with defining the topic from the perspective of the theory and practise. It defines the customer's needs and customer satisfaction. It explains the essence, principles and process of customer orientation which leads to his satisfaction. Research is focused on the evaluation of customer satisfaction of VUB customers with the …more
Abstract:
Bakalárska práca je zameraná na orientáciu na zákazníka v praxi. Zaoberá sa vymedzením skúmanej problematiky z pohľadu teórie a praxe. Definuje zákazníka, jeho potreby a spokojnosť zákazníka. Vysvetľuje podstatu, princípy a proces orientácie na zákazníka, ktorý smeruje k jeho spokojnosti. Prieskum je zameraný na zhodnotenie spokojnosti zákazníkov VÚB banky s využívaním služieb internetového bankovníctva …more
 

Keywords

zákazník spokojnosť zákazníka orientácia na zákazníka vzťahový marketing. customer customer satisfaction customer orientation relationship marketing.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier: https://is.ambis.cz/th/j829g/

Thesis defence

  • Date of defence: 15. 6. 2015
  • Supervisor: Ing. Adriana Zliechovcová, MBA
  • Reader: doc. Ing. Eugen Valach, CSc.

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  • světu
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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Legal Administration in Undertaking

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