Barbora Doležalová
Master's thesis
Segmentace trhu bio potravin
Segmentation of the organic food market
Abstract:
Cílem této diplomové práce je segmentace trhu bio potravin v České republice na základě postižení podobností či diferencí mezi spotřebiteli potravin v kvalitě bio a zjistit, kdo je typickým spotřebitelem bio potravin. Práce je rozdělena na tři části, teoretickou, metodologickou a praktickou část. V teoretické části je popsán proces, metody a přístupy segmentace trhu, základní pojmy a legislativa k …moreAbstract:
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 11. 2015
Identifier:
http://www.vse.cz/vskp/eid/53196
Thesis defence
- Date of defence: 7. 2. 2017
- Supervisor: Jan Koudelka
- Reader: Renata Ježková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/53196
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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