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Denisa Zelenayová

Bachelor's thesis

VIP a jiné celebrity v reklamě

VIP and other celebrities in commercials
Abstract:
ZELENAYOVÁ Denisa. VIP and other celebrities in adverts. Graduation thesis, The Institute of Hospitality Management in Prague 8, Ltd., Prague 2013. 59 pages. The graduation thesis describes famous celebrities in adverts. It explains the basic concepts such as what is an advert, what is a celebrity and what is the influence of celebrities on people. It examines particular adverts and VIP celebrities …more
Abstract:
ZELENAYOVÁ Denisa. VIP a iné celebrity v reklame. Bakalárska práca, Vysoká škola hotelová v Praze 8, spol. s r.o., Praha 2013. 59 strán. Bakalárska práca opisuje známe osobnosti a celebrity v reklamách. Vysvetľuje základné pojmy čo je reklama, kto je celebrita a aký majú celebirty vplyv na ľudí. Rozoberá konkrétne reklamy a VIP osobnosti v nich vystupujúce. Zisťuje názory bežných spotrebiteľov na vystupovanie …more
 

Keywords

celebrita hotel marketing reklama sláva televízia VIP osobnosť Advert celebrity fame television VIP celebrity
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2013
Identifier: http://is.vsh.cz/th/8919/vsh_b/

Thesis defence

  • Date of defence: 5. 6. 2013
  • Supervisor: prof. PhDr. Libor Pavera, CSc.
  • Reader: Ing. Eva Klánová

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