Andrea Vilhanová

Bachelor's thesis

Marketingový plán

Marketing plan
Abstract:
The subject of this bachelor thesis is the development of a marketing plan. The first part is theorical, describing the characteristics and structure of a marketing plan. Subsequently, this theoretical knowledge is applied practically with regard to the farm Verner & Weber, which deals with planting and selling a variety of Czech garlic. Firstly, the company is analysed using several methods, including …more
Abstract:
Predmetom tejto bakalárskej práce je vytvorenie marketingového plánu. Prvá časť je teoretická, ktorá popisuje charakteristiku a štruktúru marketingového plánu. Následne sú teoretické poznatky aplikované v praktickej časti na farmu Verner & Weber, ktorá sa zaoberá pestovaním a predajom českých odrôd cesnaku. Najprv je analyzované súčasné prostredie podniku vrátane SWOT matice. Na základe analýz …more
 

Keywords

marketingový plán marketingový mix situačná analýza SWOT analýza marketing plan marketing mix situational analysis SWOT analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 11. 5. 2020
Identifier: https://is.muni.cz/th/ylg18/

Thesis defence

  • Date of defence: 15. 6. 2020
  • Supervisor: Ing. Ladislava Kuchynková, Ph.D.
  • Reader: Ing. Klára Kašparová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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