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Tímea Šalátová

Bachelor's thesis

Nová média, sociální sítě jako komunikační kanál public relations

New media, social networks as a communication channel of public relations
Abstract:
This bachelor's thesis examines the use of new media in PR strategies, specifically on the examples of Nike and Adidas. It focuses on the effectiveness of PR campaigns and their impact on brand perception among consumers. The work contains definitions of basic terms, research questions, methodology and analysis of the obtained data. The goal is to understand how digital tools influence communication …more
Abstract:
Táto bakalárska práca skúma využitie nových médií v PR stratégiách a to aj konkrétne na príkladoch spoločností Nike a Adidas. Zameriava sa na efektívnosť PR kampaní a ich vplyv na vnímanie značky medzi spotrebiteľmi. Práca obsahuje definície základných pojmov, výskumné otázky, metodológiu a analýzu získaných dát. Cieľom je pochopiť, ako digitálne nástroje ovplyvňujú komunikáciu a značkovú identitu …more
 

Keywords

komunikačný kanál marketing médium nové média public relations sociálne siete communication channel new media social networks
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2024
Identifier: https://is.ucp.cz/th/dqmfj/

Thesis defence

  • Date of defence: 17. 6. 2024
  • Supervisor: M.A. Jozef Ftorek
  • Reader: doc. Ing. Monika Palatková, Ph.D.

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Složka Reference to the local database directory of the institution

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Bachelor programme / field:
International Management and Marketing / International Management and Marketing

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