Zpět na vyhledávání

Bc. Aleš Drahokoupil, MBA

Diplomová práce

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013

Party for Sale? Political marketing in the Czech Republic in the context of Election to the Chamber of Deputies in 2013
Anotace:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …více
Abstract:
The goal of this paper is to research the role of political marketing in the Czech Republic. More precisely this paper is trying to find out how important political marketing methods and strategies were in preparation and execution of election campaigns in the context of election to the Chamber of Deputies in 2013. Surprising success of ANO 2011 was highlight of those elections. Even though ANO finished …více
 

Keywords

Political marketing electoral strategies political parties Czech Republic market oriented party market concept electoral campaigns
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 4. 2015
Identifikátor: https://is.vsfs.cz/th/dge9x/

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2015
  • Vedoucí: doc. Radim Valenčík, CSc.
  • Oponent: Ing. Jiří Šnajdar

Citační záznam

Citovat tuto práci

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní
Složka Odkaz na adresář do lokálního úložiště instituce