Predictors of purchase intention among Georgian millennials – Luara Khaburdzaniya
Luara Khaburdzaniya
Diplomová práce
Predictors of purchase intention among Georgian millennials
Predictors of purchase intention among Georgian millennials
Anotace:
Given Master’s thesis evaluates the predictors of purchase intention among Georgian millennials. The main goals of the thesis are to identify key influencing factors of intention to purchase online in Georgian millennials and assess which factors influence the leading ecommerce industries available on the Georgian market. To reach the primary goal of the given thesis, quantitative methods were conducted …víceAbstract:
Given Master’s thesis evaluates the predictors of purchase intention among Georgian millennials. The main goals of the thesis are to identify key influencing factors of intention to purchase online in Georgian millennials and assess which factors influence the leading ecommerce industries available on the Georgian market. To reach the primary goal of the given thesis, quantitative methods were conducted …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 15. 10. 2020
Identifikátor:
https://vskp.vse.cz/eid/83803
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2021
- Vedoucí: Jan Mareš
- Oponent: Jan Mísař
Plný text práce
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Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/83803
Vysoká škola ekonomická v Praze
Magisterský studijní program:
Management
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