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Ing. Kseniya Istomina

Master's thesis

CSR as a part of PR (basing on the example of Nestle Company-Nespresso brand)

CSR as a part of PR (basing on the example of Nestle Company-Nespresso brand)
Abstract:
Tato diplomová práce se zabývá teoretickými aspekty a přístupy k definici CSR a PR, jakož i vzájemné vztahy mezi nimi.Cílem této studie je zjistit, do jaké míry CSR je součástí PR. Tato práce představuje analýzu odborné literatury, jakož i analýzu praktického uplatňování CSR principů Nespresso, jeho výhody a nevýhody, porovnání s teoretickým základem, a příslušných závěrů.
Abstract:
This Diploma Thesis considers theoretical aspects and approaches to the definition of CSR and PR, as well as the interrelation between them. The aim of this study is to investigate to which extent CSR is a part of PR. This work presents an analysis of the specialized literature, as well as analysis of the practical implementation of CSR principles by Nespresso, its advantages and disadvantages, comparing …more
 

Keywords

Corporate social responsibility Public Relations ethics of business conducting evaluating of CSR activities Nespresso sustainability practical implementation of CSR
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier: https://is.vsfs.cz/th/fy0h8/

Thesis defence

  • Date of defence: 28. 8. 2014
  • Supervisor: Ing. Tomáš Poucha
  • Reader: Ing. Jiří Šnajdar

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