Bc. Slávka Čechvalová

Bachelor's thesis

Ekologický management jako součást strategie firmy

Ecological management as a part of business strategy
Abstract:
This bachelor thesis scrutinizes importance of utilizing an ecological management as a part of a business strategy. This research is focused on using ecological principles in hotels and relation to their potential to be successful on the market among the standard hotels. The thesis aims not only to highlight the advantages of using an ecological management, but also to analyze ecological elements in …more
Abstract:
Bakalárska práca sa zaoberá ekologickým manažmentom ako súčasti stratégie firmy. Pozornosť je zameraná na implementáciu ekologických princípov do prevádzky firmy a schopnosti uplatniť sa na hotelovom trhu. Cieľom práce je upozorniť na výhody uplatňovaniam ekologického manažmentu, zanalyzovať ekologické prvky v ubytovacích zariadeniach s ekologickým certifikátom z hľadiska úspory nákladov, schopnosti …more
 

Keywords

životné prostredie hotelierstvo ekologické hotely ekologické kritéria ekologický manažment stratégia analýza the environment hotel business ecological hotels ecological criteria ecological management strategy analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 6. 2020
Identifier: https://is.vsh.cz/th/mfx2z/

Thesis defence

  • Date of defence: 1. 9. 2020
  • Supervisor: doc. Ing. Josef Vlček, CSc.
  • Reader: Ing. Karolina Macháčková

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management

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