USE OF SOCIAL MEDIA IN THE TOURISM INDUSTRY

Mohammad Danish Khan

Master's thesis

THE USE OF SOCIAL MEDIA AND ITS IMPACTS ON CONSUMER BEHAVIOUR IN THE CONTAXT OF TOURISM IN INDIA

Abstract:

Social media is a successful platform to connect people of all ages and corners of the world. People connect, share, read, and communicate their ideas, likes, dislikes, emotion, and so many things on social media. On the business level companies, organizations, political parties use social media to communicate, advertising, convincing and exploring products and services to their respondents. Social media become as popular in all walks of life as important networks for information. In some of the fields it is considered the big factors like the tourism industry, advertisement; hospitality and rest of the fields are not apart from it. In many research and studies conducted by the companies, social media have an impact on buying decision, purchasing the product and services, and the reviews of brands before buying, during buying, and after buying process. In support of consumer behavior blogs are also big impact

Abstract:

Social media is a successful platform to connect people of all ages and corners of the world. People connect, share, read, and communicate their ideas, likes, dislikes, emotion, and so many things on social media. On the business level companies, organizations, political parties use social media to communicate, advertising, convincing and exploring products and services to their respondents. Social media become as popular in all walks of life as important networks for information. In some of the fields it is considered the big factors like the tourism industry, advertisement; hospitality and rest of the fields are not apart from it. In many research and studies conducted by the companies, social media have an impact on buying decision, purchasing the product and services, and the reviews of brands before buying, during buying, and after buying process. In support of consumer behavior blogs are also big impact

Keywords

Behiours, Tourism, Consumer

Keywords

Tourism, behaviour, Consumer

Language used: English

Date on which the thesis was submitted / produced: 5. 12. 2022

Thesis defence

• Date of defence: 1. 2. 2023
• Supervisor: Antonín Pavlíček
• Reader: Lucie Böhmová

Vysoká škola ekonomická v Praze

Master programme / field:
Aplikovaná informatika / Information Systems Management