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Diana Hakobyan

Master's thesis

Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions

Leveraging Artificial Intelligence to Enhance Digital Marketing: An Analysis of Best Practices and Future Directions
Abstract:
This master's thesis aims to comprehensively understand diverse AI models in digital marketing, empowering practitioners to enhance customer-brand engagement strategically. By bridging theory from the literature review and practical implementations from the in-depth expert interviews, it outlines specific AI tools, platforms, and applications, emphasizing advantages while addressing potential drawbacks …more
Abstract:
This master's thesis aims to comprehensively understand diverse AI models in digital marketing, empowering practitioners to enhance customer-brand engagement strategically. By bridging theory from the literature review and practical implementations from the in-depth expert interviews, it outlines specific AI tools, platforms, and applications, emphasizing advantages while addressing potential drawbacks …more
 

Keywords

decision making artificial intelligence digital marketing ethics machine learning consumer behavior image recognition natural language processing voice recognition deep learning

Keywords

machine learning voice recognition image recognition natural language processing artificial intelligence digital marketing deep learning consumer decision making ethics consumer behavior
 
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2023
Identifier: https://vskp.vse.cz/eid/91791

Thesis defence

  • Date of defence: 29. 1. 2024
  • Supervisor: Jan Mareš
  • Reader: Michal Hron

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https://vskp.vse.cz/eid/91791