Aplikace marketingu v činnosti politických stran a osobností – Martin Novák
Martin Novák
Master's thesis
Aplikace marketingu v činnosti politických stran a osobností
Political marketing tools and their use in election campaigns in the elections to the Chamber of Deputies in Czech Republic in year 2013
Abstract:
Tato diplomová práce je zaměřena na použití nástrojů politického marketingu při pořádání voleb do Poslanecké sněmovny v roce 2013. Cílem práce je zanalyzovat průběh politických kampaní a jejich vliv na voliče, ale také, jaký měli vliv na konečný výsledek voleb. Práce je rozdělena na teoretickou část, která popisuje vývoj politického marketingu, jak ve světě, tak v České Republice. Dále pak na analytickou …moreAbstract:
This thesis focuses on the use of political marketing during elections to the Chamber of Deputies in Czech Republic in 2013. Aim of the thesis is both to analyze political campaigns and their impact on voters, but also what kind of influence they had on the final outcome of the election. The work is divided into a theoretical part, which describes the evolution of political marketing both in the world …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 10. 2013
Identifier:
http://www.vse.cz/vskp/eid/41702
Thesis defence
- Date of defence: 9. 6. 2014
- Supervisor: Jana Boučková
- Reader: Daniela Nováková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/41702
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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