Anna Krejčí
Bachelor's thesis
Analýza rétorických prvků v propagaci
Analysis of rhetorical elements in promotion
Abstract:
Tato bakalářská práce se zabývá televizní reklamou, rétorikou a jazykem. Vyhledává v reklamních spotech jazykové, rétorické i audiovizuální prvky, které dále analyzuje a zkoumá, k čemu v nich slouží.Abstract:
This bachelor thesis deals with television advertising, rhetoric and language. It looks for linguistic, rhetorical, audiovisual elements in commercials, which it further analyzes and examines what they are used for.
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2021
Thesis defence
- Date of defence: 25. 6. 2021
- Supervisor: Ing. Zdeněk Eška
- Reader: Jan Jirák
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Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationBachelor programme / specializace:
Creative Marketing and Communication / Creative marketing
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