Economic analysis of selected advertising company

David Froněk

Bakalářská práce

Abstract:

This bachelor thesis performed economical and marketing analysis of selected marketing company. It is using real data acquired from the company accounting department. During writing of this thesis were selected analysis and results consulted with the director and financing chief of the company. Therefore were selected for the most appropriate economical and marketing methods for analysing the company. The literature review explains the theory which is then applied on a real data from the company. The marketing analysis was performed with obtained info from the founder and his employees from the company. The original balance sheet and income statement from the company were analysed in detail and data from these internal documents were used to preform financial analysis, the financial and valuation ratios analysis. In the conclusion of the thesis are recorded obtained results and it is explained what affected these results the most.

Keywords

marketing, financial performance, business plan, strategy, advertising, analysis, firm, management

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management