Starting a business in hospitality industry through innovations

Aleksandra Zinoveva

Bakalářská práce

Abstract:

The aim of thesis is determine theoretical fundamentals of creating a new business, to develop business plan of the innovative company, to approve its relevance and effectiveness. This work consists of two main parts. The first part deals with theoretical aspects of construction of business plan, which details the importance of the business concept, the construction of a marketing plan, market analysis. The theoretical part is written by the method of analysis of the literature, articles and online sources. The practical part is devoted to the construction of a new business plan on example of opening new company in hospitality industry through innovations. In analytical part of the thesis given an example of definition of marketing trends of the company, business concept is appointed and financial analysis of the company is conducted, talking to account all income and expenses. All data, used in financial forecasting is based on statistical data, collected by analysis and studying. Internal and external factors are conducted. Finally, profit and loss statement is calculated.

Keywords

Business, business plan, business development, business idea, customer engagement, business communication, innovations, hospitality industry, service delivery, start-up

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management