Influencer marketing - vývoj influencer marketingu v ČR – Adéla Paulová
Adéla Paulová
Bachelor's thesis
Influencer marketing - vývoj influencer marketingu v ČR
Influencer marketing – development of influencer marketing in the Czech Republic
Abstract:
Bakalářská práce se zabývá mapováním trendů v influencer marketingu v jednotlivých etapách. V bakalářské práce je popsáno, jak implementovat influencer marketing do marketingové strategie firmy.Abstract:
The bachelor thesis deals with the mapping of trends in influencer marketing in individual stages. The bachelor thesis describes how to implement influencer marketing into a company's marketing strategy.
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
- Reader: Adam Polášek, Ing.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
Theses on a related topic
-
The role of digital and social media marketing in consumer behaviour
Alina Koltykova -
Hotel and Gastronomy Digital Marketing and Social Media Strategies
Begaim Saidyldaeva -
How has digital marketing evolved during COVID-19 pandemic as a result of a sedentary consumer? With a focus on marketing communication strategy.
Fabiana Carrasco Cueto -
Digitální marketing: případová studie užití digitálních technologií v marketingu vybrané firmy
Kateřina Fantová -
Youtube as a marketing tool in relationship marketing
Eliška Jahodová -
Digital Marketing Tools of Product Communication Strategy
Maksim Igoshin -
The Impact of Digital Marketing on E-commerce Development of Fashion Retailer Groups: The case of Dior, Prada and LVMH
Anna Nefodova -
Digital Marketing for Chosen Vietnamese E-commerce Company
Thanh Thi Kim Dao