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Adéla Paulová

Bachelor's thesis

Influencer marketing - vývoj influencer marketingu v ČR

Influencer marketing – development of influencer marketing in the Czech Republic
Abstract:
Bakalářská práce se zabývá mapováním trendů v influencer marketingu v jednotlivých etapách. V bakalářské práce je popsáno, jak implementovat influencer marketing do marketingové strategie firmy.
Abstract:
The bachelor thesis deals with the mapping of trends in influencer marketing in individual stages. The bachelor thesis describes how to implement influencer marketing into a company's marketing strategy.
 

Keywords

TikTok sociální sítě Digitální marketing Influencer

Keywords

Influencer digital marketing social networks TikTok
 
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024

Thesis defence

  • Supervisor: Mgr. Jitka Ludvíková
  • Reader: Adam Polášek, Ing.

Citation record

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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTON
https://is.newton.university/zp/24182 Reference to the local database file of the institution