Marketing strategy proposal for Tomas Arsov Studio

B.S.B.A Aylin Ramizli, BBA

Master's thesis

Abstract:

This graduate thesis explores the significance and influence of business tactics on the efficiency of corporations. The investigation concentrates on the instance of SOCAR, a foremost power enterprise in Azerbaijan, and examines the strategic plans implemented by the corporation to augment its competitiveness, profitability, and sustainability. The investigation employs a mixed-methods strategy, encompassing a literary critique, case analysis, and discussions with essential stakeholders in the corporation. The outcomes of the research indicate that business tactics have a crucial function in the efficiency of corporations, primarily in the power industry. Variation, operational effectiveness, corporate responsibility, and global expansion are distinguished as primary strategic plans that have supported SOCAR in attaining sustainable advancement and enhancing its market position. The findings suggest that SOCAR's sound strategic planning and implementation have helped to enhance its competitiveness, profitability, and sustainability. By continuing to focus on these strategic initiatives, SOCAR is well- positioned to achieve continued success in the future. The study recommends that companies should invest in corporate strategies that will help them to remain competitive and achieve sustainable growth in the long-term.

Keywords

Corporate strategy, Performance, SOCAR, Corporate social responsibility, Operational efficiency

Language used: English

Date on which the thesis was submitted / produced: 7. 4. 2023

Thesis defence

• Supervisor: prof. Ing. Ivana Tichá, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Business Administration