Ing. Galiya Kari, BBA
Master's thesis
Efektivnost firmy z pohledu marketingu
Company effectiveness in terms of marketing
Abstract:
Tato práce se zabývá problematikou efektivnosti podniku z pohledu marketingu. Marketingové řízení patří mezi stěžejní podnikové činnosti a jeho vliv na hospodářskou stabilitu podniku nelze zpochybnit. Cílem diplomové práce je charakterizovat vliv marketingových činností na efektivnost firmy ve vybraném podniku a posoudit efektivnosti vybraného podniku z pohledu marketingu a stanovit návrhy a doporučení …moreAbstract:
This thesis addresses the issues of business effectiveness from the marketing point of view. Marketing management counts among crucial business activities and its influence on theeconomic stability of a company cannot be denied. The goal of this thesis is to characterize the influence of marketing activities on business effectiveness in a selected company as well as evaluate the effectiveness from …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/egpsv/
Thesis defence
- Date of defence: 12. 6. 2014
- Supervisor: Ing. Eva Matoušková
- Reader: Ing. Naděžda Petrů, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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