Návrh marketingové strategie konkrétní instituce – Bc. Tereza Ostrá
Bc. Tereza Ostrá
Master's thesis
Návrh marketingové strategie konkrétní instituce
Marketing Strategy Proposal of the Specific Institution
Abstract:
Diplomová práce je zaměřena na návrh marketingové strategie konkrétní instituce. Návrh marketingové strategie vychází z analýzy vnitřního a vnějšího prostředí podniku, vypracované SWOT matice, dotazníkového šetření a hloubkového rozhovoru. Na základě daných analýz, výsledků dotazníkového šetření a hloubkového rozhovoru je navržena marketingová strategie vhodná pro konkrétní podnik.Abstract:
Diploma thesis is focused on Marketing Strategy Proposal of the Specific Institution. Marketing Strategy Proposal of the Specific Institution is based on internal and external analysis of the company, elaborated SWOT matrix, a questionnaire survey and in-depth interview. Based on the results of the analysis, questionnaire survey and in-depth interview, the qppropriate marketing strategy is proposed …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2021
Identifier:
https://is.sting.cz/th/xh615/
Thesis defence
- Date of defence: 25. 5. 2021
- Supervisor: Ing. Jiří Urbánek, Ph.D.
- Reader: PhDr. Ing. Rudolf Žák, LL.M.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: AKADEMIE STINGSTING ACADEMY
Master programme / field:
Economy and Management / Business Economy and Management
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