SEO Web Optimization As A Promotional Technology

Stanislav Gaisin

Bachelor's thesis

Abstract:

Thus, I have considered the methodology necessary to carry out my scientific work and reviewed the existing literature on this topic. I described the general provisions on the issues of search query ranking algorithms and the criteria for such ranking, the process and content of the markup of a web page. I also formulated standard errors in SEO optimization and methods for solving them, and described "black" and "white" SEO optimizations. Based on the above theory, I developed recommendations for improving the relevance of search queries. In conclusion of the theoretical part of the thesis, I formulated conclusions on the data analyzed above on SEO optimization. As a practical part of my thesis, I want to present the practical part of the work I did during my internship and work in the company. Thanks to the SEO optimization of the site of a company selling sports nutrition, which I performed, the relevance of the search results of this site, as well as the number of orders and purchases on this site, have significantly increased. The practical part of the thesis provides statistics on search queries, orders and purchases on the company's website.

Keywords

Website, Optimization, Ranking, SEO

Language used: English

Date on which the thesis was submitted / produced: 16. 3. 2023

Thesis defence

• Supervisor: John McKeown

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics