Společenská odpovědnost podniku a jeho konkurenceschopnost – Mark Flieher
Mark Flieher
Bachelor's thesis
Společenská odpovědnost podniku a jeho konkurenceschopnost
Corporate social responsibility and competitiveness
Abstract:
In the theory of this work, Gary Hamel's book What matters now (2013) was used as an orientation guide. In Chapter 1, his other works and collaborations with Prahalad were mentioned and briefly summarized. Chapter 2 represents the main theoretical part, in which individual areas of the responsible company are described. First, the values and standards in a company are mentioned. It is largely about …moreAbstract:
V teorii této práce byla jako orientační příručka použita kniha Garyho Hamela What matters now (2013). V kapitole 1 byly zmíněny a stručně shrnuty jeho další práce a spolupráce s Prahaladem. Kapitola 2 představuje hlavní teoretickou část, ve které jsou jednotlivé oblasti zodpovědného podnikání popsány. Nejprve jsou uvedeny hodnoty a standardy ve firmách. Jedná se tu převážně o změnu hodnot ve světě …more
Language used: German
Date on which the thesis was submitted / produced: 11. 5. 2020
Identifier:
https://is.muni.cz/th/ibwnc/
Thesis defence
- Date of defence: 16. 6. 2020
- Supervisor: Univ.-Prof. Mag. Dr. Rainer Born
- Reader: Ing. Peter Kelemen
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
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