Integrated Marketing Communications of Milma – Ing. Aswathy Vattathottiyil Surendran
Ing. Aswathy Vattathottiyil Surendran
Master's thesis
Integrated Marketing Communications of Milma
Integrated Marketing Communications of Milma
Abstract:
The aim of this thesis is to analyze the effectiveness of Milma's integrated marketing communication strategy and identify potential areas for improvement in its marketing. In more detail, it will contain a theoretical part that will address the theoretical background of integrated marketing communication. In the practical part the effectiveness of Milma’s current marketing strategies, including the …moreAbstract:
The aim of this thesis is to analyze the effectiveness of Milma's integrated marketing communication strategy and identify potential areas for improvement in its marketing. In more detail, it will contain a theoretical part that will address the theoretical background of integrated marketing communication. In the practical part the effectiveness of Milma’s current marketing strategies, including the …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://is.slu.cz/th/r4ssg/
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: doc. Ing. Martin Klepek, Ph.D.
- Reader: Ing. Radka Bauerová, Ph.D.
Citation record
ISO 690-compliant citation record:
VATTATHOTTIYIL SURENDRAN, Aswathy. \textit{Integrated Marketing Communications of Milma}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2024. Available from: https://theses.cz/id/rp1dyz/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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