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Ing. Aswathy Vattathottiyil Surendran

Master's thesis

Integrated Marketing Communications of Milma

Integrated Marketing Communications of Milma
Abstract:
The aim of this thesis is to analyze the effectiveness of Milma's integrated marketing communication strategy and identify potential areas for improvement in its marketing. In more detail, it will contain a theoretical part that will address the theoretical background of integrated marketing communication. In the practical part the effectiveness of Milma’s current marketing strategies, including the …more
Abstract:
The aim of this thesis is to analyze the effectiveness of Milma's integrated marketing communication strategy and identify potential areas for improvement in its marketing. In more detail, it will contain a theoretical part that will address the theoretical background of integrated marketing communication. In the practical part the effectiveness of Milma’s current marketing strategies, including the …more
 

Keywords

Integrated marketing communication of milma strategies social media advertising public relation.
 
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier: https://is.slu.cz/th/r4ssg/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Radka Bauerová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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