Marketing Communication Of The Selected Company – BSc. Mary Ann Shumbe Bihnwi
BSc. Mary Ann Shumbe Bihnwi
Master's thesis
Marketing Communication Of The Selected Company
Abstract:
The aim of the diploma thesis is to evaluate the marketing communication in a selected company in Cameroon.Because of the sensitivity of analysed data the name of the company stays anonymous. This study sought to examine the various marketing communication tools and strategies employed by this selected financial institution in Cameroon in marketing their products and services. In the theoretical part …more
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2022
Thesis defence
- Supervisor: Ing. Tereza Balcarová, Ph.D.
Citation record
ISO 690-compliant citation record:
SHUMBE BIHNWI, Mary Ann. \textit{Marketing Communication Of The Selected Company}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/rprogz/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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