The Analysis and suggested marketing communication for CleanMySpace start-up company – Anastasiia Tolstykh
Anastasiia Tolstykh
Bachelor's thesis
The Analysis and suggested marketing communication for CleanMySpace start-up company
Analýza a návrh marketingové komunikace startupu CleanMyPlace
Abstract:
Tato bakalářská práce je zaměřena na návrh marketingové komunikace pro nový start-up CleanMyPlace, vítěz VŠE Xport soutěže roku 2015, jehož cílem je zvýšení povědomí o značce a zlepšování stávajících marketingové strategie a taktiky. Teoretická část je věnována marketingovým nástrojům, zejména online komunikaci, jelikož tato společnost poskytuje své služby přes internet. V praktické části jsou definovány …moreAbstract:
This bachelor thesis is focused on the proposal of marketing communication for new start-up company CleanMyPlace, the winner of VŠE Exports 2015, aimed at increase of its brand awareness and improvement of existing marketing strategies and tactics. The theoretical part is devoted to marketing tools, most improtantly to marketing online communication, as soon as this brand provides its services via …more
Language used: English
Date on which the thesis was submitted / produced: 29. 1. 2016
Identifier:
http://www.vse.cz/vskp/eid/50926
Thesis defence
- Date of defence: 1. 6. 2016
- Supervisor: Daniela Kolouchová
- Reader: Martin Machek
Citation record
ISO 690-compliant citation record:
TOLSTYKH, Anastasiia. \textit{The Analysis and suggested marketing communication for CleanMySpace start-up company}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2016. Available from: https://theses.cz/id/ru3iuk/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/50926
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Corporate Finance and Management
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