Management and Controlling of SME-s – Ing. Dmitriy Krupin

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

Ing. Dmitriy Krupin

Master's thesis

Management and Controlling of SME-s

Management and Controlling of SME-s

Abstract: The main objective of the diploma thesis is to highlight the management and controlling process of small and medium enterprises with main focus on marketing. Elaborate marketing management helps companies to maintain their market position. The theoretical part indicates the composites and tools of efficient management and controlling of SMEs. The purpose of the research in practical part is to provide suggestion whether CJSC “Sanatorium “Geologist”” has chance to strengthen its position on regional and federal market in Russian Federation.

Keywords: SMEs, efficent management, controlling, strategic planning, SWOT analysis, PESTLE analysis, Porter’s 5 forces, marketing mix, financial management.

Language used: English

Thesis defence

  • Date of defence: 26. 6. 2015
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: MBA Jaromír Stemberg

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