Podnikání v mezinárodním prostředí - CineStar – Margarita Shestakova
Margarita Shestakova
Master's thesis
Podnikání v mezinárodním prostředí - CineStar
Business in an international ambient- CineStar
Abstract:
Tato diplomová práce je věnována velice důležitému a aktuálnímu tématu současné doby, jedná se o vstup zahraniční firmy na ruský trh. Práce je rozdělena do dvou částí. V části první se autorka věnuje teoretickému přístupu k problematice. Ve druhé části je pozornost věnována aktivitám společnosti CineStar na českém trhu. V předposlední kapitole se autorka již věnovala volbě vstupu na trh, jednalo se …moreAbstract:
This thesis is dedicated to currently a very important and topical theme; it is an entering of foreign company into the Russian market. The work is divided into two parts. In the first, the author deals with the theoretical approach to the issue. In the second part of the work the author describes activities of CineStar on the Czech market. After that the author is explaining the choice of market entry …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 1. 2010
Identifier:
http://www.vse.cz/vskp/eid/31024
Thesis defence
- Date of defence: 4. 6. 2012
- Supervisor: Ladislav Tyll
- Reader: Andrei Semianiaka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/31024
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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