Jaroslav Pospíšil
Bachelor's thesis
Cause Related Marketing
Cause Related Marketing
Abstract:
Tato práce pojednává o problematice Cause Related Marketingu jako části společenské odpovědnosti firmy. V teoretické části jsou charakterizovány marketing, společenská odpovědnost a Cause Related Marketing. V praktické části jsou popsány společnosti, jejich působení ve společenské odpovědnosti a jednotlivé projekty ČSOB -- Karta dobré vůle a Česká spořitelna -- I vaše karta pomáhá uskutečněné v roce …moreAbstract:
This thesis contains Cause Related Marketing as a part of corporate social responsibility. In theoretical part are described marketing, corporate social responsibility and Cause Related Marketing. In practical part of the thesis are chosen two companies, described their operations in CSR and their CRM projects ČSOB -- Karta dobré vůle and Česká spořitelna -- I vaše karta pomáhá in 2014. The next part …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 3. 2015
Thesis defence
- Supervisor: Ing. Lucie Kvasničková Stanislavská, Ph.D.
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Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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