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Bc. Nikita Polivtsev

Bachelor's thesis

Advertisement – the phenomenon of communication

Advertisement – the phenomenon of communication
Abstract:
This thesis is about advertisement as the phenomenon of communication and the importance of it for business. Objectives of this work are to acknowledge advertisement and innovations, which helped to develop communications around the world and to show practical examples. Following the documentary analysis, the theoretical part is about advertisement communications and innovations that helped to develop …more
 

Keywords

Advertisement communication development forward invention media privacy.
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2016
Identifier: https://is.vsfs.cz/th/ld11i/

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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