Návrh komunikační kampaně pro vybranou politickou stranu – Anna Panenková
Anna Panenková
Bachelor's thesis
Návrh komunikační kampaně pro vybranou politickou stranu
Proposal of communication campaign for a chosen political party
Abstract:
Tato bakalářská práce je zaměřena na vypracování efektivního návrhu volební kampaně Občanské demokratické strany. Práce se rozděluje na teoretickou a praktickou část. V teoretické části je popsána marketingová komunikace a veškeré její náležitosti. Také se v této části představuje model SOSTAC, podle kterého je sestavena komunikační kampaň v praktické části.Abstract:
This bachelor thesis focuses on the development of an effective election campaign proposal for the Civic Democratic Party. The thesis is divided into theoretical and practical parts. The theoretical part describes marketing communication and all its essentials. Also, the SOSTAC model is introduced in this part, according to which the communication campaign is constructed in the practical part.
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2023
Identifier:
https://is.ambis.cz/th/xyaqv/
Thesis defence
- Date of defence: 30. 5. 2023
- Supervisor: Mgr. Igor Pruša, Ph.D. et Ph.D.
- Reader: doc. PhDr. Ján Višňovský, Ph.D.
Citation record
ISO 690-compliant citation record:
PANENKOVÁ, Anna. \textit{Návrh komunikační kampaně pro vybranou politickou stranu}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2023. Available from: https://theses.cz/id/si5l0w/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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