Mystery Shopping - comparison of case studies – Ing. Stanislav Balvas
Ing. Stanislav Balvas
Master's thesis
Mystery Shopping - comparison of case studies
Mystery Shopping - comparison of case studies
Abstract:
Abstrakt BALVAS Stanislav, Mystery Shopping - porovnání případových studií. [Diplomová práce]. Vysoká škola hotelová v Prahe 8, spol. s.r.o., Praha: 2019. 72 strán. Moderní konkurence je motorem pokroku ve všech odvětvích po celém světě. To platí i pro odvětví pohostinství. Hlavním cílem výzkumu bylo zjistit, podle jakých kritérií se dosahuje kompetence tajemných nakupujících, jak se kontroluje a zůstává …moreAbstract:
Abstract BALVAS Stanislav, Mystery Shopping - comparison of case studies [Master’s thesis]. The Institute of the Hospitality Management. Prague 2019. 72 pages. Modern competition is the engine of progress for all the industries worldwide. This also applies to the hospitality industry. The main goal of the research was to find out according to what criteria the competence of mystery shoppers is achieved …more
Language used: English
Date on which the thesis was submitted / produced: 1. 4. 2019
Identifier:
https://is.vsh.cz/th/jcd2u/
Thesis defence
- Date of defence: 10. 6. 2019
- Supervisor: doc. RNDr. Zdena Lustigová, CSc.
- Reader: Ing. Štěpán Chalupa
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)
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