Jiří Havlena
Bachelor's thesis
Společenská odpovědnost sportovních organizací
Corporate Social Responsibility of Sport Organizations
Abstract:
Předmětem této práce je společenská odpovědnost sportovních organizací, z hlediska ekonomického, sociálního či environmentálního. Hlavní část práce je založena na detailní rešerši dostupné relevantní literatury a zahraničních odborných vědeckých článků (např. z ProQuest). Práce se zabývá sportem a jeho rolí ve společnosti, sportovním marketingem a přiblížení problematiky CSR ve sportu. Dále je zmapována …moreAbstract:
The subject of this Thesis is the Social Responsibility of Sports Organizations, from an economic, social or environmental point of View. The main part of the thesis is based on detailed research of available relevant literature and foreign scientific articles (eg from ProQuest). The thesis deals with Sport and its Role in Society, Sport Marketing and approaching the issue of CSR in Sport. Furthermore …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/a3moz/
Thesis defence
- Date of defence: 10. 6. 2019
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Mgr. Zdeněk Sloboda
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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