Ing. Ivan Komlenović
Master's thesis
Social media campaign
Social media campaign
Abstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …moreAbstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …more
Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2020
Identifier:
https://is.muni.cz/th/w4nw3/
Thesis defence
- Date of defence: 9. 9. 2020
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Dušan Mladenović, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management (Eng.)
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