Ing. Ivan Komlenović
Master's thesis
Social media campaign
Social media campaign
Anotácia:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …viacAbstract:
The aim of the thesis is to develop a Facebook campaign for the Fulham FC which is a professional football association based in London, England. Literature review includes all relevant topics within marketing communication, communication campaign, social media marketing, social media campaign etc. For the purpose of the thesis the author conducted research based on the online survey that explores fan …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2020
Identifikátor:
https://is.muni.cz/th/w4nw3/
Obhajoba závěrečné práce
- Obhajoba proběhla 9. 9. 2020
- Vedúci: doc. Ing. Alena Klapalová, Ph.D.
- Oponent: Ing. Dušan Mladenović, Ph.D.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Economy and Management / Business Management (Eng.)
Práce na příbuzné téma
-
The Essential elements for creating a successful social media campaign
Karina Faizova -
Does Truth Even Matter? The Analysis of Impact of American Partisanship and Misinformation in Donald Trump’s Social Media during the Presidential Campaign of 2020 on the Elections` Outcomes.
Nelli Zhakhian -
Analysis of the efficiency of social media for the marketing campaign in a company
Valeriia Malakhovskaia -
Social media as a part of PR for small and medium businesses: how to survive and succeed
Anna Isakova -
New types of media and its influence on the marketing Campaign
Alonso Jan Hilgert Dongo Soria -
Social Media Strategy Creation for Selected Company
Maksym Zhohlo -
Social Media Marketing on Facebook and Its Contribution to Sports Brands
Taim Alachkar -
The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience
Francesca Comaschi