Bc. Eva Quadratová

Bachelor's thesis

Public relations ve Státní opeře Praha

Public relations in the State opera Prague
Abstract:
Práce se zabývá public relations ve Státní opeře Praha, charakterizuje historické momenty v životě divadla, představuje public relations a změny v současnosti – co se týče vedoucích pozic, kauzy ministerstva kultury a Národního divadla v Praze. Navrhuje opatření efektivního public relations, díky jemuž by došlo ke zvýšení návštěvnosti Státní opery Praha.
Abstract:
The thesis deals with public relations at the State opera Prague, characterizes the historical moments in the life of the theater, defines public relations as a tool and changes in the present – in terms of leadership positions, cases of the Ministry of Culture and National Theater in Prague. It proposes measures of effective public relations, through which the attendance of the State opera Prague …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2011

Thesis defence

  • Date of defence: 20. 6. 2011
  • Supervisor: PhDr. Adolf Vodrážka
  • Reader: Mgr. Miloslava Kykalová

Citation record

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