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Bc. Martin Franko

Master's thesis

Marketingová strategie vstupu na Evropské trhy s portfoliem veterinárních produktů

Marketing strategy for entering European markets with portfolio of veterinary product
Abstract:
This thesis deals with the marketing strategy proposal of the range of veterinary products of a Czech pharmaceutical company in selected territories. The target markets are the UK, Germany and Austria. The theoretical part describes basic marketing concepts and marketing role in entering foreign markets. The marketing strategy proposal of my thesis is based on 4 P´s marketing mix concept with the emphasis …more
 

Keywords

Marketing role marketing strategy product place PEST analysis competition direct export distributors
 
Language used: English
Date on which the thesis was submitted / produced: 11. 7. 2012
Identifier: https://is.vsfs.cz/th/qr3kl/

Thesis defence

  • Date of defence: 29. 8. 2012
  • Supervisor: Ing. Pavla Břečková, Ph.D.
  • Reader: doc. Ing. Karel Havlíček, Ph.D.

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