Marketingová strategie vstupu na Evropské trhy s portfoliem veterinárních produktů – Bc. Martin Franko
Bc. Martin Franko
Master's thesis
Marketingová strategie vstupu na Evropské trhy s portfoliem veterinárních produktů
Marketing strategy for entering European markets with portfolio of veterinary product
Abstract:
This thesis deals with the marketing strategy proposal of the range of veterinary products of a Czech pharmaceutical company in selected territories. The target markets are the UK, Germany and Austria. The theoretical part describes basic marketing concepts and marketing role in entering foreign markets. The marketing strategy proposal of my thesis is based on 4 P´s marketing mix concept with the emphasis …more
Language used: English
Date on which the thesis was submitted / produced: 11. 7. 2012
Identifier:
https://is.vsfs.cz/th/qr3kl/
Thesis defence
- Date of defence: 29. 8. 2012
- Supervisor: Ing. Pavla Břečková, Ph.D.
- Reader: doc. Ing. Karel Havlíček, Ph.D.
Citation record
ISO 690-compliant citation record:
FRANKO, Martin. \textit{Marketingová strategie vstupu na Evropské trhy s portfoliem veterinárních produktů}. Online. Master's thesis. Praha: University of Finance and Administration. 2012. Available from: https://theses.cz/id/tlmrto/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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